It was important to make sure the radio was credible amongst the target market and cut through the clutter associated with a youth market. We decided to use humour and a simple message style to get the services on offer over clearly and quickly.
Boy Girl Advert.
Got Talent Advert.
A clear and concise message linking the ‘yellow’ theme was important in linking the various media. By selecting the key routes and a clear message bus advertising delivered.
The Nottingham Tram is a great platform to advertise. The routes fitted perfectly for the target areas and the ‘yellow’ theme could be built upon with a high profile graphic. The excellent value and ‘over-show’ we negotiated meant the advertising was extremely cost effective yet high profile.
“Adwise has provided us with an excellent service, their consultative approach has enabled our Account Director to develop an excellent understanding of our business need. They are able to produce effective campaigns, plans/schedules for us, targeting our key audience, delivering within budget and delivering results for our organisation.”
Manager - Assessor Selection
“Adwise produced and booked our Outdoor campaign to promote NUAST to our core target audiences. The campaigns were creative and delivered the results we wanted cost efficiently.”
Director of Operations and Communications Torch Academy Gateway Trust