A superb facility needed a high profile launch to promote its science and technology credentials.
It was important to make sure the radio was credible amongst the target market and cut through the clutter associated with a youth market. We decided to use humour and a simple message style to get the services on offer over clearly and quickly.
Banana Advert.
Boy Girl Advert.
Got Talent Advert.
Choice Advert.
A clear and concise message linking the ‘yellow’ theme was important in linking the various media. By selecting the key routes and a clear message bus advertising delivered.
The Nottingham Tram is a great platform to advertise. The routes fitted perfectly for the target areas and the ‘yellow’ theme could be built upon with a high profile graphic. The excellent value and ‘over-show’ we negotiated meant the advertising was extremely cost effective yet high profile.