We produced a low budget but high quality TV commercial and targeting the core audiences. The efficiently of the schedule was vital to maximise the budget. The TV commercial ticked all the boxes and got the results we wanted.
We also increased the impact, reach and credibility by the use of Television sponsorship of the weather. TV Sponsorship gives the opportunity to promote the key messages quickly and memorably. The active viewing for features like weather on Television enhance the results.
Radio advertising across the target area enhanced the frequency of the message and allowed the flexibility to add other messages and tied together the creative.
Radio and TV work together to multiply the overall effect of the campaign and delivered great results.
Norhtern Gas wanted to recruit fitting engineers across the UK. We selected The Sun as the best way of reaching their target market and ran a recruitment display advertisement which delivered.