We had to negotiate a minefield of regulations and with a restricted and limited ability to promote all the aspects of the brand on a broadcast medium.
A Radio Commercial to promote the brand benefits and images within tight regulations.
A high impact and tongue in cheek message was vital to cut through the advertising clutter and deliver the core messages. Interior and exterior Taxi advertising delivered this perfectly.
The target market was a high user of public transport so bus interiors fitted well into the mix at a low cost to the advertiser. Creative that tied into the overall creative enhanced and increased the brand recall.
“Adwise has provided us with an excellent service, their consultative approach has enabled our Account Director to develop an excellent understanding of our business need. They are able to produce effective campaigns, plans/schedules for us, targeting our key audience, delivering within budget and delivering results for our organisation.”
Manager - Assessor Selection
“Adwise produced and booked our Outdoor campaign to promote NUAST to our core target audiences. The campaigns were creative and delivered the results we wanted cost efficiently.”
Director of Operations and Communications Torch Academy Gateway Trust