Nottingham Business Improvement District

Combining television, radio and press into a multi media success story.

Challenge

To help promote the “48 Hours of Fashion” event being launched in Nottingham City Centre.

The aim was to promote the event across all Nottinghamshire areas as well as the City Centre itself, but working within a very restricted budget level where every pound needed to work hard to generate results.

Strategy

We wanted to achieve a high impact, high volume visual advertising in the City Centre with some additional cover spreading out to key residential areas.

We knew we only had budget for a short term but heavy weight advertising campaign in the lead up to the event. It was vital we bought media at the best possible prices in the most effective target areas to achieve best value for the organisation.

Solution

By using a heavy weight bus advertising campaign on double decker buses (T sides and Supersides) we quickly provided a mass presence and awareness across target routes around the City Centre and the outer areas.

By using the key routes to residential areas to and from the City Centre we quickly built up the awareness levels.

By using a very short term, but very heavy weight radio advertising campaign every day for the week leading up to the event we ensured a mass market hard the message and had time to react and attend.

Radio gave high reach and enhanced the recall of the other media increasing the overall effect.

Results

The hourly fashion shows that ran across the weekend were filled to capacity. Over half pre-booked on-line which was an essential goal to achieve.

‘48 Hours of Fashion’ is now an annual Nottingham event and has grown in stature over the years.

AdWise Media | Nottingham Business Improvement District

 

  • “Adwise handle a range of media for us including Outdoor, Radio, On-Line and Posters. The level of service and value for money is exactly what we require.”

    Lisa Saunders
    Marketing Director
    Derby College

  • “Adwise produced and booked our Outdoor campaign to promote NUAST to our core target audiences. The campaigns were creative and delivered the results we wanted cost efficiently.”

    Matt Harnan
    Director of Operations and Communications Torch Academy Gateway Trust
    NUAST

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